My idea for writing this book came from years of being asked numerous questions by customers when I have been demonstrating in stores. How does this work, what is the difference between this product and that product, and most importantly, do I really need it or is it going to be consigned to the back of a cupboard, merely collection dust? Finally I got around to writing about it!
Throughout the book, I have tried to give honest and unbiased advice, along with hard facts across all manner of kitchenware, from saucepans to a simple spatula. It's not just about what I personally think is best, but what you, the customer, need to know before you part with your cash. I can see little point in buying an expensive gadget when a simple knife will do or you may already have something similar in your kitchen drawers and cupboards!
Initially, the book was printed as a hard back edition in 2012, available on Amazon at £14.99 but with technology moving on rapidly, I felt that going down the App route would mean it would reach a wider audience - and best of all, it wouldn't cost them a penny. It also gave me the opportunity to update and add new information - things change in the housewares industry very quickly. I could add a video and moving pictures and make the "book" more interactive. And of course, once you have downloaded the App to either your iPhone or iPad, every time I do an update, it automatically notifies you, so you are always have up-to-date information at your fingertips, even when you are stood in a cookshop and need to check the pros and cons of a particular item you are considering buying.
So now when you open the app, with the help of the clear indexes, you will be able to dip in and out as required - use it as a handbook to all things Kitchen! It is the first of its' kind in the iTunes App store, never has an "reference book" had moving pictures as this one has - and this is only the start as more will be added as time goes by - and of course, everything will be Tried and Tested by yours truly!
I hope you enjoy the App and find the information useful. More chapters will be added to cover the likes of juicers, food processors, soup makers, multi-cookers, all new products that have hit the High Street and where you, the customer, may need some guidance.
Download Malcolm Haradine's A Kitchen Equipped now!
My thanks go to Mark Boddy and his team at Creative Media Solutions whose expertise in this field made this all possible. www.creativemediasolutions.co.uk